Dr. Anjila Singh
Dr. Anjila Singh is a dynamic and motivated academic professional with more than six years of experience backed by a doctorate in English. She is an expert in Business Communication, Communicative English & General English, and a LinkedIn enthusiast. She has authored the book “The Self in Society: Exploring Cultural Embeddedness in Gloria Naylor’s Fiction” and has trained thousands of students on business etiquette. Dr Anjila is committed to helping university and school students develop their full potential in academic performance with a strong philosophy of teaching and knowledge of different methods to motivate students to develop their expertise in specific areas.
BRANDING THE BRAND
The brand-building begins from day
one itself as a part of the vision statement.
Although the idea of a brand is very fanciful in today’s time. But it’s better to avoid running the same brand race. The first and foremost thing is to find out how or whether having a brand will help you move the needle for your company to another level.
It might be a possibility you are known for your great services or you stand out for something good.
But the question arises..
Is your business in any way relevant and requires brand building in the respective sector?
Do you actually have that differentiator?
In regards to brand building, it is generally expected that brand building is having a Eureka! moment.
But the reality is completely different from what is believed. Brand building is a slow, constant process.
Furthermore, most people conclude that brand-building and marketing are the same. But they aren’t.
Certainly, advertising boosts sales and awareness. Even if people on the globe have heard of you, that doesn’t necessarily make you a brand.
So what does?
Characteristics of a brand that makes it a brand name are:
Credibility.
Sustained excellence while providing a service and/or a product.
The ability to constantly surprise the customer with your services / products.
Strong values.
Loyalty, and.
One more important aspect is other people’s willingness to pay a premium for your goods and services. All these characteristics of a brand make it unique, relatable, and believable.
In the present times, the brand is simply symbolic of a product or service that can leave a unique mark on the mind and hearts of the people and basically originates from the founding team.
The simple idea of creating a brand name requires the company to start compelling people to form an opinion about you and your company. It can also be a great attractor of talent, by enabling you to hire the most creative and cutting-edge tribe to work with.
The emergence of your brand begins from everything you stand for-the product quality, the service you provide, your innovation, your PR, and most importantly how you communicate your vision and goals. Along with the very old technique yet impactful which can do wonders for your brand that is word-of-mouth and even the way you, as the founder, are viewed by the general public are vital to the creation of your brand.
The way your brands evolve, they hold emotional weight, provide value for money, and genuinely possess a ‘wow!’ factor for the customer who cannot get the kind of service or product you offer in quite the same way anywhere else and by anyone else in the present sector.
