Personality Impact
Dr. Anubhuti Yadav
Professor, New Media
Indian Institute of Mass Communication
Unwavering Conviction
Empowering Minds with Media Literacy
Dr. Anubhuti Yadav, a distinguished Professor of New Media at the renowned Indian Institute of Mass Communication, has dedicated her career to promoting media literacy and empowering individuals to navigate the complex world of information. With a fervent belief in the power of conviction, she encourages individuals to wholeheartedly dedicate themselves to their passions, even in the face of adversity.
Throughout her academic journey, Dr. Yadav has been at the forefront of media literacy initiatives, spearheading research, development, training, and extension activities. Her invaluable contributions have extended beyond the borders of India, collaborating with esteemed experts such as Professor Art Silverblatt, Professor Emeritus of Media and Communications at Webster University, to publish the Indian Edition of “Media Literacy: Key to Interpreting Media Messages.”
Recognized for her expertise, Dr. Yadav was elected as the lead for Policy and Research in Media and Information Literacy by UNESCO in 2022. She serves on the advisory boards of prominent initiatives such as Factshala, India’s largest Media Literacy program by Internews, the Media Ownership Monitor Project by Reporters Without Borders, and the BBC Young Reporter Program.
In her quest to empower individuals with fact-checking skills, Dr. Yadav has conducted over 100 training programs as a Google Certified trainer on Fact-checking and Verification. She firmly believes that in today’s age, where misinformation and disinformation abound, every citizen should possess the ability to discern truth from falsehood.
Her influence in shaping media literacy education is evident in her role as a member coordinator of the book “Media Studies: Being Media Literate.” Her efforts led to the inclusion of fact-checking and verification skills in the curriculum for students from classes VI to VIII across India.
Dr. Yadav’s contributions have been recognized well, as she has received numerous accolades and awards in the field of Journalism and Mass Communication. Most notably, she was honored with the Web Wonder Women Award by Twitter and the Ministry of Family and Welfare for her relentless efforts in raising awareness about misinformation and disinformation. The Women Economic Forum recognized her with the Women of Excellence Award in 2019, and she has also been acknowledged by the Public Relations Society of India for her significant contributions to the field of journalism and mass communication. 
Beyond her academic pursuits, Dr. Yadav serves as a jury member for esteemed festivals and awards, including the Woodpecker Film Festival, International Children Film Festival, Expressions India, National Science Film Festival, Prakriti Festival, Social Media for Empowerment Award by the Digital Empowerment Foundation, PR Moment Award, Kaliedo Award, and the ICT Award by the Ministry of Education.
Her passion for sharing knowledge and empowering minds is evident in her well-received books, “Media Literacy: Keys to Interpreting Media Messages” and “New Media Journalism.”
Dr. Anubhuti Yadav continues to inspire individuals and institutions alike with her unwavering commitment to media literacy and her belief in the transformative power of conviction. Through her tireless efforts, she paves the way for a more informed, critical, and empowered society in the digital age. She can be contacted at anubhutiy@gmail.com for training programmes on New Media, Reputation Management, Social Media, Fact checking and Verification.
